Award-winning multidisciplinary Creative Director with a background in art direction and design. Currently working at ideas and innovation company AKQA.

My journey started after graduating from the prestigious Berghs School of Communication in 2015, where I became the first Creative in Sweden to join AKQA’s newly opened Gothenburg studio.

In 2019, I embarked on an enriching chapter at AKQA’s Paris studio, immersing myself in new experiences and further expanding my craft.

The pull of my hometown, Stockholm, led me back in early 2020 to be part of the core team establishing AKQA Sweden’s second studio. Within a year of the launch, our groundbreaking work for H&M was honored with the creative industry’s most prestigious award - The Cannes Lions Design Grand Prix.

My deep passion for nature and the planet shines through in my most cherished projects. These include launching the world’s first garment-to-garment recycling system for H&M and creating innovative puzzles whose profits support wildlife preservation for WWF. I have also worked with Volvo Penta to introduce their cutting-edge hybrid engine and with Volvo Cars to debut their most sustainable SUV to date. Additionally, I have helped transform the eyewear brand DbyD into a fully sustainable company and initiated a sustainable design project for Evian with Virgil Abloh.

So far my career has been punctuated by many moments of recognition. From top-tier industry awards, to being featured in BBC’s short documentary, "Studio Culture," to my work getting the attention from publications such as CNN, Forbes, Fast Company, TechCrunch, WIRED, Wallpaper, designboom, Vogue, Hypebeast, Adweek, AdAge and many more. I remain grateful for the opportunities to contribute to meaningful projects and the teams I get to work with every day.

→ I’ve creatively led the work and case studies that I’m linking out to. Feel free to drop me an email if you want to go behind the scenes and hear more about a specific project.